styled by erica mcclure for rifle paper co.
styled by erica mcclure for rifle paper co.
The concept for this wholesale catalog shoot was different ‘bag spills’ showing the variety of Rifle customers. In order: ‘The Florist’, ‘The Minimalist’, ‘The Student’, and ‘The Traveler’.
The concept for this wholesale catalog shoot was to show the process from design concept and inspiration through illustration and production.
The concept for this wholesale catalog shoot was to show the the design process from concept and inspiration through illustration and production.
The concept for this shoot was to style products in different lifestyle ‘surface scenes’ that compliment both the products and the style.
The concept for this shoot was to highlight Rifle products being used throughout the process of planning a trip and traveling. For this shoot, I used mostly hand cut paper and painted props so that the products stood out against the crafted backgrounds.
The concept of this wholesale catalog shoot was to display Rifle products in different styled ‘Shops’ in order to demonstrate the variety of products that could work for a diverse selection of wholesale shops. From the flower shop, to the general store, to the kitchen shop and boutique to the holiday shop. The goal was to inspire wholesalers with the ways that Rifle products could be displayed and marketed within different settings.
